Lazo is an AI-powered platform built to make startup life radically easier. We help founders stay focused on building by handling their back office: finance, legal, tax, payroll, and fundraising — all in one place, VC-ready from day one.

Joining Lazo means working directly with early-stage founders, shaping go-to-market and growth strategy, and scaling a product that makes real impact in the startup ecosystem.

We’re backed by AlleyCorp, AWS Startups, Google for Startups, Endeavor, and Tampa Bay Wave.

Check us out at www.lazo.us

Responsibilities:

• Strategic Development: Design and execute the global marketing strategy for the startup, aligned with the company's growth and positioning objectives in the market.
• Lead Generation: Oversee the generation of qualified leads through various strategies, including content marketing, SEO, SEM, social media, email marketing campaigns, among others.
• Branding and Positioning: Define and maintain a strong brand identity, ensuring consistency across all customer touchpoints and working on differentiation in a competitive market.
• Product Development: Collaborate with the product team to identify improvement opportunities, new features, and functionalities that resonate with the target audience.
• Team Management: Lead and motivate a team of marketing professionals, providing guidance, setting clear goals, fostering creativity, and promoting a collaborative environment.
• Analysis and Measurement: Utilize metrics and data analysis to evaluate campaign performance and the overall marketing strategy, making necessary adjustments to maximize results.
• Interdepartmental Relationships: Work closely with sales, product development, and customer support teams to ensure smooth communication and a unified strategy.
• Market Research: Stay updated on SaaS market trends, analyze competitors, and provide valuable insights to constantly adapt and improve our strategies.

Requirements:

• AI First mindset and extremely curious person.
• Demonstrated experience in marketing roles in B2B SaaS.
• Strong leadership skills and ability to manage cross-functional teams.
• In-depth knowledge of lead generation strategies, digital marketing, and branding techniques.
• Familiarity with analytical tools and marketing platforms.
• Excellent communication skills and ability to establish effective interdepartmental relationships.
• Creativity to generate innovative ideas and adapt in a rapidly changing environment.
• Bachelor's degree in marketing, business, or a related field (postgraduate degree is a plus).
• AI first mindset.

Benefits.

💰 Compensation in USD.

🧑‍💻 #Flexible work culture - we focus on goal achievement!

📍 100% remote.

🏖️ 3 weeks of vacation.

🧑‍🎄 Week off between Christmas and New Year's Eve.

💆 Health benefits.

🎂 Birthday day off.

👪 Marriage leave, maternity/paternity/adoption leave.

And it gets better:

🚀 Develop in a fast-paced and challenging environment.

⭐ Be part of a highly committed team with an excellent work environment.

🌎 Work for one of the most challenging ecosystems: the United States.

Lazo, we provide peace of mind to fast-growing startups by ensuring all financial, accounting, tax, and legal needs are being met while they focus on product and traction. We provide information in a timely manner, ready to be shared with investors, ensuring the startup is always investment-ready.