Lazo is an AI-powered platform built to make startup life radically easier. We help founders stay focused on building by handling their back office: finance, legal, tax, payroll, and fundraising — all in one place, VC-ready from day one.

Joining Lazo means working directly with early-stage founders, shaping go-to-market and growth strategy, and scaling a product that makes real impact in the startup ecosystem.

We’re backed by AlleyCorp, AWS Startups, Google for Startups, Endeavor, and Tampa Bay Wave.

Check us out at www.lazo.us

Role Overview

You will lead the strategy and execution of Lazo’s content and visibility engine across LATAM and the U.S., blending strategic content creation with deep SEO and AEO knowledge. This is not a classic content marketing role, you'll be driving visibility engineering in a world where organic growth now includes Google, LLMs, YouTube, Reddit, and beyond. Your work will directly impact brand awareness, qualified lead acquisition, and thought leadership.

Responsabilities

- Plan, write, and optimize high-impact content: blog posts, playbooks, resources, newsletters, landing pages, and thought leadership.

- Lead organic visibility strategy across LATAM & U.S.: SEO, AEO, multimodal content indexing, with a focus on future-facing capabilities including AI impact, multimodal search, schema, and non-Google visibility (LLMs, Reddit, YouTube, etc.)

- Drive technical SEO + AEO audits and implementations (tags, schema markup, site speed, visibility engineering).

- Collaborate on backlink building, partner articles, and evergreen content updates.

- Manage AI-powered content workflows (e.g. Perplexity, Claude, GPT-4).

- Own the narrative and structure for how Lazo shows up across web and search platforms, including non-traditional engines.

- Design and publish engaging content using AI tools (Midjourney, Runway, Canva AI) across LinkedIn, IG, and X.

- Coordinate end-to-end social media scheduling and newsletter distribution.

- Own logistics and creative assets for webinars and community events (clip editing, thumbnail design, distribution).

- Maintain strong brand consistency across visual and written materials.

- Fuel growth loops by capturing community feedback and transforming it into content and campaigns.

Required Skills & Experience

- 4+ years in SEO strategy and execution (especially B2B, fintech or SaaS startups).

- Deep understanding of how LLMs and AI are redefining search behavior.

- Skilled in diagnostics, auditing, and implementation of SEO fixes.

- Comfortable leading visibility engineering across multiple regions.

- Proficient in tools like SEMrush, Ahrefs, Screaming Frog, Midjourney (for visual prompts), and AI-based platforms.

- Growth mindset and ability to work asynchronously in a fast-paced, lean team.

- IA First Mindset.

Benefits.

💰 Compensation in USD.

🧑‍💻 #Flexible work culture - we focus on goal achievement!

📍 100% remote.

🏖️ 3 weeks of vacation.

🧑‍🎄 Week off between Christmas and New Year's Eve.

💆 Health benefits.

🎂 Birthday day off.

👪 Marriage leave, maternity/paternity/adoption leave.

And it gets better:

🚀 Develop in a fast-paced and challenging environment.

⭐ Be part of a highly committed team with an excellent work environment.

🌎 Work for one of the most challenging ecosystems: the United States.

Lazo, we provide peace of mind to fast-growing startups by ensuring all financial, accounting, tax, and legal needs are being met while they focus on product and traction. We provide information in a timely manner, ready to be shared with investors, ensuring the startup is always investment-ready.