Lazo is building the AI-powered operating system for modern startups — automating everything founders shouldn't have to think about: finance, legal, tax, payroll, and fundraising tools, all under one roof.

We’re a lean, fast-moving team where engineers ship product that reaches real users fast. You'll work closely with founders, have massive ownership, and help shape the technical foundation of a platform used by high-growth startups across the U.S.

We're backed by AlleyCorp, AWS Startups, Google for Startups, Endeavor, and Tampa Bay Wave.

More at www.lazo.us

At Lazo, we’re looking for an AI-first Marketing Specialist to lead and execute our organic marketing strategy with a strong focus on lead generation. This role will be the end-to-end owner of Marketing, with direct impact on how we attract, educate, and convert founders and startups interested in operating in the U.S.

What You’ll Do

• Design and execute the content strategy (blogs, guides, educational resources, lead magnets).

• Manage and grow Lazo’s newsletter with a focus on engagement and conversion.

• Create and optimize lead magnets (checklists, ebooks, workshops, playbooks, templates).

• Optimize Lazo’s website (copy, landing pages, on-page SEO, conversion, A/B testing of messaging).

• Lead the production and promotion of webinars, workshops, and online events in collaboration with Growth and Partnerships.

• Manage UGC and social media (primarily LinkedIn) with a focus on reach, engagement, and demand generation.

• Use AI tools to create, iterate, and scale content (copy, images, research, outlines, SEO, etc.).

• Analyze content and channel performance (traffic, leads, conversions) and drive continuous improvements.

What We’re Looking For

Must-Have

• AI-first mindset (you actively use AI to create, research, optimize, and scale content).

• Strong focus on inbound lead generation and organic demand creation.

• Experimentation mindset (A/B testing copy, landing pages, messaging, CTAs, content formats).

• Tech-savvy, curious, and comfortable testing new tools.

• Truly hands-on: you execute, publish, measure, and optimize yourself.

• Ability to work autonomously as the sole Marketing owner.

• Advanced English to create content for founders operating in the U.S.

Nice to Have

• Previous experience in B2B / SaaS startups.

• Knowledge of SEO, website optimization, and content growth loops.

• Experience managing communities or educational content.

Benefits

💰 Compensation in USD.

🧑‍💻 #Flexible work culture - we focus on goal achievement!

📍 100% remote.

🏖️ 3 weeks of vacation.

🧑‍🎄 Week off between Christmas and New Year's Eve.

💆 Health benefits.

🎂 Birthday day off.
📆8 flexible National Holidays (PTO)

👪 Marriage leave, maternity/paternity/adoption leave.

And it gets better:

🚀 Develop in a fast-paced and challenging environment.

⭐ Be part of a highly committed team with an excellent work environment.

🌎 Work for one of the most challenging ecosystems: the United States.

Lazo, we provide peace of mind to fast-growing startups by ensuring all financial, accounting, tax, and legal needs are being met while they focus on product and traction. We provide information in a timely manner, ready to be shared with investors, ensuring the startup is always investment-ready.